Media content feed format for management of content in a content hosting website

ABSTRACT

A system and method for providing a content feed file for a content file to a content host. The method comprises delivering the content file and the content feed file to the content host, wherein the content feed file comprises one or more policies and the one or more policies direct the content host to manage the content file according to the one or more policies. After the content host processes the content file according to the provided policies, the content owner receives a status report wherein the status report comprises information about actions taken by the content host according to the one or more policies.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.12/340,292, filed Dec. 19, 2008, which claims the benefit of U.S.Provisional Application No. 61/015,118 filed Dec. 19, 2007, each ofwhich is hereby incorporated by reference herein in its entirety.

BACKGROUND Field

The present invention generally relates to management of online content,and in particular, is directed towards media content feed format formanagement of online media content.

Description of the Related Art

The proliferation of web sites that allow users to upload multimediacontent for mass viewing has brought with it a number of challenges, notthe least of which has been how to detect and handle uploaded content inwhich other entities have rights.

Under the copyright laws of the United States and multiple othercountries, a single work may have multiple copyright holders and variousentities may hold other rights with regard to the content. For example,various entities have rights in a song—the author, the publisher, andthe music label are just some of the many different entities that mayhave different rights and each may be entitled to control the use oftheir work, and/or to receive royalty payments under the various royaltyschemes in force in a particular country. Videos have an additionallayer of complexity, including, for example, synchronization rights toany music played along with the video.

While Performing Rights Organizations (PROs) such as The AmericanSociety of Composers, Authors and Publishers (ASCAP) exist to collectpublic performance royalties on behalf of the various copyright holderswhen their works are broadcast on the radio or on television, this typeof collection mechanism is not available in the online environment; norare performance rights sufficient—as noted above, mechanical, masteruse, synchronization and other rights must also be taken into account.

Furthermore, before appropriate actions can be taken with regard torights holders, content must be correctly identified. Given the natureof user-generated content (UGC), that is, content provided by users to aweb site, detecting content subject to the rights of others has provento be very difficult. For example, a user may select a commerciallyavailable song, which is subject to copyright restrictions, and combineit with homemade video to which the user herself holds the copyright.UGC including, for example, copyrighted video may escape detection bybeing slightly different, e.g., through cropping or editing, than areference video.

SUMMARY

The present invention enables content rights holders to provide digitalcontent items to a hosting site to be used as reference content items ina content feed, using a predefined content feed specification. Thecontent feed specification enables the content owner or rights holder(hereinafter called the “content owner” for brevity) to easily bulkupload and manage large quantities of content items, without having tomanually upload each content item individually. In addition, aftercontent items are uploaded, the content feed specification enables thecontent owner to manage the uploaded content, including modifying anymetadata for any number of media items. The content feed specificationfurther enables the content owner to specify a rights management policyfor each digital content item, indicating how that content may be usedon the site when a match is found between the content and contentuploaded by someone other than the content owner.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is an illustration of a system for providing content rightsmanagement in accordance with an embodiment of the present invention.

FIG. 2 is a flowchart illustrating a method for providing content rightsmanagement in accordance with an embodiment of the present invention.

FIG. 3 is an illustration of a method for receiving reference contentand policy information for the reference content in accordance with anembodiment of the present invention.

The figures depict preferred embodiments of the present invention forpurposes of illustration only. One skilled in the art will readilyrecognize from the following discussion that alternative embodiments ofthe structures and methods illustrated herein may be employed withoutdeparting from the principles of the invention described herein.

DETAILED DESCRIPTION

FIG. 1 illustrates a system for providing content rights management inaccordance with an embodiment of the present invention. Content hostingsystem 100 includes an upload server 104, an upload database 130, atranscoder 106, an identification module 116, a policy engine 118, apublisher 120, a web server 122, a reference database 112, a claimsdatabase 128, a policy database 114, a content owner directory 127, areporting engine 132, a reporting database 134 and a content ownerinterface 126. The content owner interface 126 includes a content feedprocessor 1262 and an SFTP server 1264. FIG. 1 also includes a usercomputer 102, viewer computer 124, and content owner system 108. Each ofthese is described further below.

Although only a single upload server 104 and a single web server 122 areillustrated in FIG. 1 for clarity, each can be implemented as multipleservers. Other servers may handle other aspects of the host site notdiscussed here. It will also be understood that the described uploadingand downloading or viewing of content is not intended to be limited tocontent uploaded or downloaded via the Internet or the HTTP protocol.Furthermore, in general, functions described in one embodiment as beingperformed on the server side can also be performed on the client side inother embodiments if appropriate. User computer 102, content owner 108,and viewer 124 can any type of computing device, a laptop, desktop, cellphone, handheld device, thin or thick client device, video appliance,workstation, or any other appropriate computing platform.

A content owner system 108 is a computer system operated by entity thatowns or controls at least some of the rights to a particular work. Thecontent owner may be an individual, a group of individuals, or an entitysuch as music or video production company or studio, artists' group,royalty collection agency, or the like.

As noted, UGC may include audio, video, a combination of audio andvideo, or still images. For ease of description, the examplesillustrated below assume that the UGC is video; those of skill in theart will appreciate that audio, audio combined with video, and stillimages can be received, identified, and acted upon in a similar way asis described here. Furthermore, a user computer that receives UGC fromsystem 100 is referred to as a viewer 124. In various embodiments,viewer 124 may consume the UGC via download of the file, by streaming,or by any other method of retrieving media content over a network. Ofcourse, a user computer 102 can also serve as a viewer 124 and viceversa.

Content owner interface 126 enables content owners 108 to providecontent items to system 100, including reference content items andcontent feed files that include rights management policy information,and further allows content owners to review and make claims to UGC thatappears to implicate the rights of the content owner. The content ownerinterface 126 provides an application programming interface (API) thatexposes the functionality described herein for uploading and managingreference content items. Through content owner interface 126, system 100receives reference content items and policy information from contentowner computers 108 into a content directory 127 to which the contentowner has secure access, and stores the received information inreference database 112 and policy database 114, respectively. In oneembodiment, each item of reference content is assigned an identifier,and the identifier is additionally stored along with the policyinformation in policy database 114. Content owner interface 126 in oneembodiment includes an SFTP server 1264 for uploading of content filesand policy information from the content owner computers 108. The contentowner interface 126 in one embodiment also includes content feedprocessor 1262 for processing the content feed file.

In addition to performing content matching at the time of video upload,one embodiment also enables content matching for “legacy” UGC videosthat are already uploaded to system 100. Such legacy videos may not havematched at the time of upload, but would match subsequently asadditional reference content is added. Such matching of legacy videoscan be done, for example, periodically by rechecking all uploaded videosagainst the reference database 112. In one embodiment, such checking isdone when a user requests to view or download a video.

A user of system 100 uses user computer 102 to provide user generatedcontent (UGC) to upload server 104 of system 100. In one embodiment,user computer 102 uses a Web browser such as Microsoft Internet Exploreror Mozilla Firefox to access a web server running on upload server 104.

FIG. 2 is a flow chart illustrating a method for providing contentrights management in accordance with an embodiment of the presentinvention. First, upload server 104 receives 202 the UGC from usercomputer 102, and stores it, in one embodiment in upload database 130.

Transcoder 106 converts 204 the UGC from one file type to another, inorder to standardize content for playback to viewers 124. This enablesupload server 104 to accept UGC provided in various different formats,while still being able to provide a standardized output to viewers 124.In one embodiment, transcoder 106 transcodes uploaded video content intothe Adobe (.flv) flash file format.

Identification module 116 analyzes 206 the uploaded and transcoded UGCto determine whether it matches reference content stored in referencedatabase 112. If a match is found 208, policy engine 118 looks up 210the policy for the identified reference content and additionally logsthe match in claim database 128 for subsequent review by content owner108. In one embodiment a fingerprinting methodology is used to comparethe UGC to the reference content. Additional techniques such aswatermarking, MD5 encoding, facial recognition, logo recognition, andvisual inspection by humans may also be used in various embodiments.

The identification module 116 enables a content owner to identifyuser-uploaded content that may consist entirely or partially of thecontent owner's work. The content owner can specify in the content feedfile whether to have system 100 remove the user-uploaded content, trackthe progress of the user-uploaded content, or include the user-uploadedcontent in their revenue-sharing agreements with system 100. (As furtherexplained below, the <yt:ugc> tag definition explains how rights holderscan set this policy for individual videos in their feeds.)

Identification module 116 uses several mechanisms to identifyuser-uploaded content that may potentially include a content owner'scontent. These mechanisms include the following:

MD5 Hashes—Identification module 116 uses the checksum of the videobinary that the user uploads to create an MD5 hash. Identificationmodule 116 then compares that MD5 hash to reference hashes stored inreference database 112. Hash comparisons work when two videos arecompletely identical.

Video ID files—Identification module 116 creates frame-by-frame video IDfiles (also known as video fingerprints) of a content owner's contentand then matches user uploads to those files. The video ID files arestored in reference database 112. When matching frames are found,identification module 116 then compares frames sequentially before andafter the matching frames to determine whether the user upload actuallymatches the content owner's content. The video ID files also account forvideo degradation and inversion in user uploads.

Audio Identification—Identification module 116 also create audio IDfiles, or audio fingerprints, for all content uploaded by system 100'saudio content partners. In one embodiment, the audio fingerprints aregenerated using technology provided by Audible Magic Inc. of Los Gatos,Calif. Identification module 116 maintains these ID files in referencedatabase 112 and compares the ID files for new user uploads to the IDfiles in the reference database 112. Audio ID files can be extremelyrobust in matching exact copies of the audio portion of short-formcontent and are designed to account for minor time discrepancies in thevideo. Audio identification is best suited for identifying unique audiocontent with pronounced distinguishing features.

Systems and methods for matching uploaded content against referencecontent are described for example in U.S. patent application Ser. Nos.11/765,292; 11/746,339; 60/957,446; and 60/957,445, each of which isincorporated by reference herein. In one embodiment, UGC is analyzed inits uploaded format prior to being transcoded.

If the specified policy indicates that the content should be taken down212, i.e. removed from the site, system 100 removes 214 the UGC from thesite. If the policy does not specify a take down policy, then the user'scontext is identified 216. The user's context may include, for example,his region, his domain, the type of device he is using, and the like.Different policies may accordingly be specified by content owners 108 tobe applied to each different user context. For example, for theparticular item of UGC, a policy may specify revenue sharing in theUnited States, but block viewing of the content in the United Kingdom.Once the user's context has been identified, policy engine 118 applies219 the appropriate policy.

Finally, if identification module 116 matches the UGC to an item ofreference content, but with a confidence level less then a specifiedthreshold, the UGC and suggested matching reference content is queued220 for manual review by content owner 108. If content owner 108 claims226 the content as its own, the content is treated 210 in accordancewith the appropriate policy as described above. If, on the other hand,the content owner 108 does not claim the content as its own, the contentis published 228 for viewing by viewers 124 without implementing any ofthe described policies. In either event, in one embodiment the UGC orits indicia is added to reference database 112 to improve accuracy offuture identification attempts.

As discussed above, in one embodiment, content owner interface 126includes an SFTP server 1264 for exchange of content files and policyinformation. Here, the content owner specifies the rights managementpolicy information for the content file in a content feed file. Thecontent feed file is an XML file containing XML, tags that definepolicies for one or more content files. XML schemas provide an XML-basedmethod of describing the structure of an XML document. XML schemas usethe *.xsd file extension. Like DTD files, XML schemas define theelements and attributes that can appear in a document, indicate whetherelements are empty or contain text, and define parent-childrelationships between different XML elements. XML schemas are differentfrom DTDs in a number of ways. First, XML schemas support data types,meaning they can define whether a particular field should hold aninteger, string, date, float or other type of value. Second, XML schemascan restrict the acceptable set of values for a given field. In additionto defining a field as a string, an XML schema can also provide a listof acceptable strings for that field. Similarly, XML schemas can definean acceptable range of integers for an integer field.

FIG. 3 is an illustration of a method for receiving reference contentand a content feed file from the content owner. The content owner startsby creating a Secure File Transfer Protocol (SFTP) account on the SFTPserver 1264 via the content owner interface 126. In this account, thecontent owner creates a content directory 127 into which the contentowner will upload the content files and the content feed file. Thecontent owner then supplies content files 310 and the corresponding XMLcontent feed files 312 to content directory 127 through the contentowner interface 126. The content files and the corresponding XML contentfeed file may be supplied together or separately. Once the content ownerhas uploaded the content files and the XML feed files, the content owneruploads 314 a delivery-complete file into the content directory 127. Thepresence of the delivery-complete file in this directory acts as asignal to the system 100 that the content owner has completed 320 allthe required uploads, and the system 100 can begin processing thecontent files and content feed.

The content feed processor 1262 in content owner interface 126 processes330 the received content and the corresponding XML content feed file.The content feed file uses tags and additional information according toa content feed format specification that provides the content owner witha full range of options specifying how system 100 should handle thecontent file(s). Generally, the content feed specification enables theowner to specify in the content feed file whether to publish the contentfor viewing or not, and various conditions pertaining to viewing andother content rights. If the content owner has indicated 332 in thecontent feed file to publish a content item, the system 100 publishes334 the content item by forwarding the content or a content reference topublisher 120. Otherwise, the content remains private in the contentowner's account. The identification module 116 generates 340 the filehashes, video fingerprints, and audio fingerprints from the contentfiles. This information is then stored 350 in reference database 112.After processing the content feed files, the system 100 delivers 360 astatus report detailing the action taken for each policy in the contentfeed. The status report can be named, for example, status-xml-filename,where xml-filename is the filename of the content feed file. The statusreport is made available to the content owner through content ownerinterface 126.

Formatting Guidelines for Content Items

A content owner can be either the copyright holder or other rightsholder or the authorized representative of the copyright holder or otherright holders for all video files the content owner delivers to system100. If the content owners choose to have their videos be visible onsystem 100, the content owners preferably encode their videos accordingto the specifications below. The following section provides formattingguidelines for videos that the content owner would like to include insystem 100's Content ID system. If the content owners are unable toencode their videos using these specifications, system 100 will formatand will re-encode the content owner's video files to thesespecifications:

-   -   a. Video format—Flash 7.flv (SQV 3 codec)    -   b. Video Bitrate—256 kbps (kilobits per second)    -   c. Framerate—30 frames per second    -   d. Resolution—320×240    -   e. Audio format—.mp3 (22 kHz sampling)    -   f. Audio Bitrate—64 kbps    -   g. Total Bitrate—320 kbps (kilobits per second)

The content owner can follow a recognizable naming convention forindividual video files and reference video file names in the XML feeds.

The following guidelines outline exemplary specifications for videosthat the content owner wants to include in system 100's as referenceitems for use by the identification module 116. These guidelines arebroader than the specifications outlined above, which define thesettings that system 100 can use to play videos that the content ownerhas elected to make publicly available.

-   -   File formats: system 100 can accept files in common video file        formats, including .WMV, .AVI, .MOV, .MPG and .FLV.    -   Video frame rate: The content owner's video can be in its native        frame rate. Typically, frame rates are set at 24, 25 or 30        frames per second.    -   Video aspect ratio: The following aspect ratios diminish the        amount of processing that system 100 performs on content owner's        video before generating a video ID file. Theatrical or        widescreen videos can remain in their native aspect ratio. In        addition, if theatrical releases have a “pan-and-scan” version        as well as the original 16:9 version, both versions can be        uploaded separately.        -   If the video's native aspect ratio is 1.77:1 and the total            frame size also has a 1.77:1 aspect ratio, the content owner            can use 16:9 matting with square pixels and no border.        -   If the video's native aspect ratio is 1.77:1 and the total            frame size does not have a 1.77:1 aspect ratio, the content            owner can use 16:9 matting with square pixels and a            single-color border with no variations over time.        -   If the video's native aspect ratio is 1.33:1 and the total            frame size also has a 1.33:1 aspect ratio, the content owner            can use 4:3 matting with square pixels and no border.        -   If the video's native aspect ratio is 1.33:1 and the total            frame size does not have a 1.33:1 aspect ratio, the content            owner can use 4:3 matting with square pixels and a            single-color border with no variations over time.    -   Resolution: A content owner can sample videos to a typical        quarter resolution near the ranges of 320×240, 352×240 or        352×288. System 100 can resize the content owner's videos to        320×240 resolution for playback.    -   Audio format: The content owner can encode the audio content in        PCM or MP3 audio formats.    -   Duration/File Size: The content owner can have video or audio of        variable duration. System 100 does not limit the duration of the        content owner's videos.

Management Policies for Content Items

Different content rights owners typically have the need to applydifferent policies to their content items. In addition, a single rightsowner has the need to apply different policies to different contentitems in the owner's portfolio. For example, a filmmaker may choose tosend a hosting site two videos, one for a movie trailer and another forthe full-length feature. The filmmaker could choose to make the trailerpublicly visible and let the hosting site use the full-length featureonly to prevent unauthorized uses of the film on the hosting site.Conversely, another filmmaker might adopt a different stance for itsfilms and choose to make both videos publicly available and to displayin-video ads in the full-length film. The content feed formatspecification enables content owners to define content managementpolicies to achieve these various objectives.

The content feed specification is a set of XML (or other markuplanguage) tags that are used to define the metadata of content items,and the rights management polices intended by the content owners. Thetags have the general format:

-   -   <yt:tag>

where yt is a prefix that identifies the namespace of the contenthosting system 100, and tag is the specific markup tag that identifiesan attribute or policy. Additional schemas can be used with identifyingnamespace prefixes, as further described below. Of course, the namespaceprefix need not be used if only a single namespace is being used.

1. Policies Applicable to Videos

A first set of policies are applicable to video content items,regardless of whether those videos are publicly visible on the contenthosting system 100; policies for content items that are intended to bepublicly visible are described below.

The <yt:target> tag specifies whether a video will be publicly visibleon the content hosting system 100 or if the content owners are providingthe video for the sole purpose of enabling system 100 to matchuser-uploaded content to content owner's video. For each video thatcontent owner provides, system 100 automatically claims the video forcontent owner's account, thereby identifying the content owner as theowner of that content. System 100 also creates a video ID file for eachvideo that content owner uploads. The video ID file is a frame-by-framesignature that system 100 uses to match user-uploaded content to contentowner's video.

System 100's default policy can be to upload content owner's video sothat it is publicly visible to system 100 website users. If the contentowners do not want their video to be publicly visible on system 100, thecontent owners can include the <yt:target> tag for that video and setthe tag's value to claim,fingerprint as shown in the following example:

-   -   <yt:target>claim,fingerprint</yt:target>

The <yt:keep_fingerprint> tag determines whether system 100 willcontinue to compare user-uploaded content to a video if the contentowner deletes that video from the system 100. This tag's value isconsidered if the content owner deletes a video. In effect, this tagindicates whether the content owner's deletion of a video is anindication that the content owner does not claim ownership of thecontent in the video. As noted in the discussion of the <yt:target> tagabove, system 100 creates a video ID file for each video that thecontent owner provides. The <yt:keep_fingerprint> specifies whether thatvideo ID file will remain active when the content owners delete theirvideo. System 100's default policy can be that a video ID file will notremain active if the content owner deletes the corresponding video. Assuch, if the content owner deletes a video and then user uploads thesame video, system 100 will not try to match the user-uploaded video tocontent owner's deleted video. System 100 will try to match theuser-uploaded video to videos that the content owner has not deleted.

If the content owner wants the video ID file for a video to remainactive when the content owner deletes that video, the content owner canset the value of the <yt:keep_fingerprint> tag to yes as shown in thefollowing example:

-   -   <yt: keep_fingerprint>yes</yt:keep_fingerprint>

The <yt:ugc> tag specifies the action that system 100 will take ifanother user uploads a video that includes content owner's content. Thecontent owner can specify that the user-uploaded video should beincluded in content owner's revenue-sharing agreement with system 100,blocked for certain territories on system 100 or tracked. The contentowner specifies a value for this tag any time the content owner providesa new video to system 100 or replaces a video in system 100. If thecontent owner wants user-uploaded content that matches the contentowner's content to automatically be blocked on system 100, the contentowner can set the value of the <yt:ugc> tag to block. The following XMLexamples demonstrate possible values of the <yt:ugc> tag:

-   -   Example 1: system 100 will include the user-uploaded video in        content owner's revenue-sharing agreement:        -   <yt:ugc>share</yt:ugc>    -   Example 2: system 100 will block the user-uploaded video for the        specified territories:        -   <yt:ugc>block</yt:ugc>    -   Example 3: system 100 will track the user-uploaded video:        -   <yt:ugc>research</yt:ugc>

The <yt:territories> tag identifies one or more countries where thepolicies that the content owner sets for a video will be applied. If thevalue of the rule attribute is include, then the policies will beapplied in the specified countries. If the value of the rule attributeis exclude, then the policies will not be applied in the specifiedcountries. The following XML examples demonstrate usage of the<yt:territories> tag:

-   -   Example 1: system 100 will apply the policies for a video in the        United States and England:        -   <yt:territories_rule=“include”>US,GB</yt:territories>    -   Example 2: system 100 will not apply the policies for a video in        Japan:        -   <yt:territories_rule=“exclude”>JP</yt:territories>

2. Policies Applicable to Publicly Visible Videos

A second set of policies are used for videos that are publicly visibleto users of system 100.

The <yt:commercial> tag indicates whether system 100 may use ads togenerate revenue with respect to video. Any generated revenue is sharedwith the content owner as discussed in the content owner's partneragreement. The content owner specifies a value for this tag when thecontent owner provides a new video to system 100 or replaces a video inthe system 100. The following XML, examples demonstrate possible valuesof the <yt:commercial> tag:

-   -   Example 1: system 100 may use ads to generate revenue for a        video:        -   <yt:commercial>share</yt:commercial>    -   Example 2: system 100 may not use ads to generate revenue for a        video:        -   <yt:commercial>free</yt:commercial>

The <yt:invideo> tag indicates whether a video is eligible for anadvertising program managed by system 100 in which advertisements aredisplayed along side videos being shown to users. System 100 checks thevalue of this tag if the content owner has specifically opted toparticipate in the advertising program. If the content owner has electedto participate, system 100's default policy is to allow the contentowner's videos to display the advertisements. If the content owner doesnot want a video to display the advertisements, the content owner canset the value of the <yt:invideo> tag to Deny:

-   -   <yt:invideo>Deny</yt:invideo>

The <yt:allow_comments> tag indicates whether system 100 users will beallowed to post comments about a video. System 100's default policy isto allow all users to post comments about a video. The content owner canalso specify that system 100 users are not allowed to post commentsabout a video or that users may post comments but the content owner willhave an opportunity to approve comments before those comments aredisplayed to other users. The following XML examples demonstratepossible values of the <yt:allow_comments> tag:

-   -   Example 1: All users may post comments about a video.        -   <yt:allow_comments>Always</yt:allow_comments>    -   Example 2: The content owner has the opportunity to approve        comments before system 100 displays them.        -   <yt:allow_comments>Approve</yt:allow_comments>    -   Example 3: Users are not allowed to post comments about a video.        -   <yt:allow_comments>Never</yt:allow_comments>

The <yt:allow_responses> tag indicates whether system 100 users will beallowed to post video responses to a video. System 100's default policyis to provide the content owner with an opportunity to approve videoresponses before system 100 displays them to other users. The contentowner can also specify that all system 100 users may post videoresponses to a video or that system 100 users are not allowed to postvideo responses to that video. The following XML examples demonstratepossible values of the <yt:allow_responses> tag:

-   -   Example 1: All users may post video responses to a video:        -   <yt:allow_responses>Always</yt:allow_responses>    -   Example 2: The content owner has the opportunity to approve        video responses before system 100 displays them. (This is the        default policy.):        -   <yt:allow_responses>Approve</yt:allow_responses>    -   Example 3: Users are not allowed to post video responses to a        video:        -   <yt:allow_responses>Never</yt:allow_responses>

The <yt:allow_ratings> tag indicates whether system 100 users can rate avideo. System 100's default policy is to allow users to rate videos. Ifthe content owner does not want to allow users to rate a video, thecontent owner can set the value of the <yt:allow_ratings> tag to falseas shown in the following XML example:

-   -   <yt:allow_ratings>false</yt:allow_ratings>

The <yt:allow_embedding> tag indicates whether system 100 users caninclude a video on their own web pages. System 100's default policy isto allow users to embed videos on their own web pages. If the contentowner does not want to allow users to embed a video on their own webpages, the content owner can set the value of the <yt:allow_embedding>tag to false as shown in the following XML example:

-   -   <yt:allow_embedding>false</yt:allow_embedding>

The <yt:distribution_rule> tag indicates whether system 100 candistribute a video through offline distribution channels, which mightinclude mobile channels, IPTV, video on demand (VOD) and consumerdevices. System 100's default policy is to allow a video to bedistributed through channels other than the websites. If the contentowner wants a video to be visible on system 100 (or other websites), thecontent owner can set the value of the <yt:distribution_rule> tag toDeny as shown in the following XML example:

-   -   <yt:distribution_rule>Deny</yt:distribution_rule>

The <yt:allow_embedding> and <yt:syndication> tags determine whether avideo can be shown on websites other than a web site affiliated withsystem 100.

The <yt:syndication> tag specifies whether a video can be used in acontent syndication program. Videos that are included can be shown onother websites that participate in system 100's content syndicationprogram. If the content owners do not want their videos to be used inthe content syndication program, the content owners can set the value ofthe <yt:syndication> tag to Deny as shown in the following XML example:

-   -   <yt:syndication>Deny</yt:syndication>

In one embodiment, the tag may have a different namespace like mediainstead ofyt as discussed below. The different namespace demonstrateshow system 100 can accept tags with various namespaces. For example, the<media:restriction> tag specifies the countries where playback of avideo is allowed or prohibited. System 100's default policy is to allowplayback of a video in all countries. The following XML examplesdemonstrate how to specify that the content owner has the right todistribute a video only in specific locations:

-   -   Example 1: This video may not be played in France or Germany:        -   <media:restriction relationship=“deny” type=“country”>fr        -   de</media:restriction>    -   Example 2: This video may only be played in the United States        and Canada:        -   <media:restriction relationship=“allow” type=“country”>us        -   ca</media:restriction>

Formatting Requirements for Content Feed Files

The content feed files using the various policy tags set forth above arepreferably formatted as follows.

First, certain characters can be escaped when included as values in XMLtags. The content owner's XML processor can convert these charactersinto the appropriate escaped entity. Examples of these characters arepresented in the table below:

Escaped Forms Character Entity Character Code Ampersand & &amp; &#38;Single Quote ‘ &apos; &#39; Double Quote “ &quot; &#34; Greater Than >&gt; &#62; Less Than < &lt; &#60;

The filename of each content feed file can include a timestamp thatidentifies the date and time that the content feed file was created. Thetimestamp can be formatted as YYYY-MM-DD-HEIMM. For example, thefollowing specifies a content feed file uploaded on Dec. 30, 2008 at15:00 hours.

-   -   yt_metadata_2008-12-30-1500.xml.

The content owner can compress XML feeds using the .zip format.

Management of Content Items Using the <Yt:Action> Element

A content owner's content feed files instruct system 100 to execute anyof the following operations for each video included in the content feedfile. In a content feed file, the <yt:action> tag specifies the type ofaction that system 100 should take for each video.

The Insert action indicates that the content owner is providing metadatafor a new video. When the content owner inserts a video, system 100 willcreate a new video resource and assign a video_id to that resource. Thestatus report that system 100 posts for the content feed file willspecify this new video_id.

The Update action indicates that the content owner is modifying themetadata for a video but the content owner is not changing the videocontent itself. For each update action, the content feed file willidentify the video_id for the video for which the content owner isupdating metadata as well as any metadata fields that the content owneris changing. The content owner may omit any data fields that are notchanging. If an update includes the <media:content> tag, the value ofthat tag's attributes can be ignored.

The Delete action removes an existing video from system 100 if the videois publicly visible. This action also removes the video from system100's reference database 112 unless the content owners use the<yt:keep_fingerprint> tag to explicitly denote in their content feedfile that the content owner wants the video ID file for the deletedvideo to remain active. For each Delete action, the content feed filewill identify the ID for the video the content owner is deleting.

The Replace action deletes an existing video and inserts a differentvideo in its place. This action allows the content owner to update themetadata and the content for a video. However, when the content ownerreplaces a video, the content owner can provide a complete set ofmetadata for that video rather than just providing the metadata fieldsthat are changing.

When system 100 executes a Replace action, one video is deleted and anew video is inserted. The statistics, such as views, and user-suppliedinformation, such as comments and ratings, that are attached to thedeleted video can be deleted during this process. In one embodiment, thestatistics are not deleted if the new video has substantially similarcontent as the deleted video. Examples of the usage of the <action>element are shown below in the sample XML feed.

XML Tag Definitions for Content Feed Files

In one embodiment, system 100 content feed files can use tags frommultiple XML schemas. The table below identifies the different exemplaryschemas used in one embodiment of content feed files, the namespaceprefix associated with each schema, and the namespace URL for eachschema.

Schema Namespace Prefix Schema URL RSS [None] Default namespace NoneYahoo! Media RSS media http://search.yahoo.com/mrss/ Module Content Host100 XML yt http://www.youtube.com/schemas/yt Schema

The following sections provide examples of the XML tags that appear insystem 100 content feed files. Each of the following sectionscorresponds to an XML schema, and the tags in that section are listedalphabetically. Certain symbols may be displayed next to some subtags inthe definitions below. These symbols, and their meanings, are:

-   -   ?=optional subtag    -   =zero or more instances of the subtag    -   +=one or more instances of the subtag    -   |=Boolean OR

RSS Tags

rss Definition The <rss> tag is the root element in an RSS file andencapsulates all data in a system 100 content feed. Attributes NameFormat Description version Text The version attribute specifies the RSSversion to which the document conforms. Example <rss version=“2.0”xmlns:media=“http://search.yahoo.com/mrss”xmlns:yt=“http://www.youtube.com/ schemas/yt/0.2”> Subtags ChannelContent Format Container channel Definition The <channel> tagencapsulates information about the content feed file owner, followed bya series of items. Each item corresponds to a particular action that thecontent owner is performing on a particular video. Example <channel>Subtags yt:notification_email, yt:owner_name, Subtag of rss ContentFormat Container item Definition The <item> element encapsulatesinformation about an action that can be performed for a particularvideo. Subtags media:content, media:title, yt:account?, yt:action,yt:advertising?, yt:community, yt:date_recorded?, yt:end_time?, yt:id?,yt:keep_fingerprint?, yt:language?, yt:location?, yt:movie_metadata |yt:music_metadata | yt:tv_metadata, yt:policy+, yt:start_time?,yt:target? Subtag of channel Content Format Container

Tags Defined in Yahoo! Media Schema

media:category Definition The <media:category> tag specifies a genrethat describes a video Attributes Name Format Description label Text Theentity escaped name of the system 100 scheme Text This attributespecifies a URI that identifies Example <media:category label=“Comedy”scheme=“http://gdata.youtube.com/schemas/2007/categories. Subtag ofmedia:content Content Format TextThe following table identifies categories that may be used as the valuesof the <media:category> tag.

Value Category Animals Pets & Animals Autos Autos & Vehicles ComedyComedy Education Education Entertainment Entertainment Events Events &Weddings Family Family Film Films & Animation ForSale For Sale &Auctions Government Nonprofit & Activism Howto Howto & Style Humor HumorInterests Hobbies & Interests Music Music News News & Politics Odd Odd &Outrageous People People & Blogs Personals Personals & Dating ScienceScience & Technology ShortMovies Short Movies Sports Sports TravelTravel & Events Videoblogging Video blogging media:content DefinitionFor insert and replace actions. The <media:content> tag provides a URLand various other types of information about a video. Attributes NameFormat Description url String The url attribute identifies the file thatcontains the video content. fileSize Integer The fileSize attributespecifies the size, in bytes, of the file specified by the urlattribute. Example <media:content url=“file://987654321.avi”fileSize=“1323320” medium=“video”> Subtags media:category,media:description, media:keywords, media:rating?, media:restriction?,media:title Subtag of item Content Format Empty media:descriptionDefinition The <media:description> tag contains a summary or descriptionof a video. The description can be sentence-based, rather than a list ofkeywords, and may be displayed in search results. Attributes Name FormatDescription type String The type attribute indicates the type of textprovided in the tag value. Content feed files use plain text. Example<media:description type=“plain”> This video shows clips of the bestgoals from 50 years of professional football. </media:description>Subtag of media:content Content Format Text media:keywords DefinitionThe <media:keywords> tag contains a list of words or phrases associatedwith a video. Example <media:keywords>football, sports,goals</media:keywords> Subtag of media:content Content Format Textmedia:rating Definition The <media:rating> tag specifies the audiencefor which the video is appropriate. The default content rating isnonadult. Attributes Name Format Description scheme String The schemeattribute identifies the rating schema used to classify the video.Example <media:rating scheme=“urn:simple”>nonadult</media:rating> Subtagof media:content Content Format Complex media:restriction Definition The<media:restriction> tag specifies a list of one or more countries whereplayback of a video is either allowed or prohibited. If this element isnot included, the video can be played in all countries. The value forthe <media:restriction> tag is a space-delimited list of ISO 3166 two-letter country codes. Attributes Name Format Description relationshipString The relationship attribute indicates whether playback of a videois allowed or denied in the specified list of countries. Valid valuesfor this attribute are allow and deny. type String The type attributeidentifies the type of value specified by the <media:restriction> tagvalue. The only valid value for this attribute is country. Example<media:restriction relationship=“deny” type=“country”>defr</media:restriction> Subtag of media:content Content Format Complexmedia:title Definition The <media:title> tag identifies the title of thevideo. Attributes Name Format Description type Text The type parameterspecifies the type of text provided in the <media:title> tag's value.Content feeds require plain text format. Example <media:titletype=“plain”>Top 50 Football Goals</media:title> Subtag of media:contentContent Format Text

Tags Defined in the Content Host 100 XML Schema

yt:account Definition A subtag of <channel>; as a subtag of <item>. The<yt:account> tag encapsulates information about a user account that isauthorized to update or delete a video file. As a subtag of <channel>,the <yt:account> tag contains the username and password for the defaultaccount that will be associated with all of the videos in the contentfeed file. As a subtag of <item>, the <yt:account> tag specifies anadditional user account that will be able to update a particular videoin the content owner's feed. Example <yt:account> Subtags yt:username,yt:password? Subtag of channel, item Content Format Container yt:actionDefinition The <yt:action> tag indicates whether the content owner isinserting, updating, replacing or deleting a video file. The followinglist specifies valid values for this tag: Insert - This value indicatesthat the content owner is providing metadata for a new video. Update -This value indicates that the content owner is modifying the metadataassociated with a video without changing the video itself. When thecontent owner updates a video, the content owner includes the metadatafields that the content owner is updating. Replace - This valueindicates that the content owner is modifying the metadata associatedwith an existing video and that the content owner is also updating thevideo content. When processing this action, system 100 will delete theexisting video and all of its metadata and then insert a new video withthe metadata that the content owner provides for the action. Delete -This value indicates that the content owner is removing an existingvideo from system 100's reference database. Example<yt:action>Insert<yt:action> Subtag of item Content Format Textyt:syndication Definition The <yt:syndication> flag, a subtag of<yt:distribution restriction>, sets the default policy on whetheruploaded videos will be allowed to be used in the Content DistributionChannel network. Valid values are “Allow” and “Deny”. The default valueis “Allow.” Example <yt:syndication>Allow</yt:syndication> Subtag ofyt:distribution_restriction Content Format Boolean yt:advertisingDefinition The <yt:advertising> tag encapsulates information aboutallowable ad formats and features that may be applied to the video.Example <yt:advertising> Subtags yt:invideo Subtag of item ContentFormat Container yt:album Definition The <yt:album> tag specifies thetitle of the album that contains the song in a music video. This fieldis recommended for music videos. Example <yt:album>Funeral</yt:album>Subtag of yt:music metadata Content Format Text yt:allow_commentsDefinition The <yt:allow_comments> tag indicates whether system 100 willallow viewers to post comments about a video. The following listidentifies valid values for this tag: Always- Anyone may post commentsthat will be visible to other system 100 users. Approve - Anyone maypost comments about a video, but the content partner will use anapproval process to determine which comments will be displayed to othersystem 100 users. Never - Users are not allowed to post comments aboutthe video. *Note: system 100's default policy is to allow all users topost comments about a video. Example<yt:allow_comments>Approve</allow_comments> Subtag of yt:communityContent Format Text yt:allow_embedding Definition The<yt:allow_embedding> tag indicates whether other system 100 users caninclude a particular video on their own web pages. Valid values for thisfield are true and false. The default value for this tag is true, whichindicates that other users may embed the video on their own web pages.Example <yt:allow_embedding>true<yt:allow_embedding> Subtag ofyt:community Content Format Boolean yt:allow_ratings Definition The<yt:allow_ratings> tag indicates whether other system 100 users can ratea particular video. Valid values for this field are true and false. Thedefault value for this tag is true, which indicates that users can ratethe video. Example <yt:allow_ratings>true</allow_ratings> Subtag ofyt:community Content Format Boolean yt:allow_responses Definition The<yt:allow_responses> tag indicates whether system 100 will allow viewersto post video responses to a video. Whereas the comments let other usersprovide textual feedback about a video, video responses allow otherusers to provide video feedback for the video. The following listidentifies valid values for this tag: Always - Anyone may post videoresponses that will be visible to other system 100 users. Approve -Anyone may post video responses about a video, but the content partnerwill use an approval process to determine which video responses will bedisplayed to other system 100 users. Never - Users are not allowed topost video responses to the video. Note: system 100's default policy isto only make approved video responses visible to other system 100 users.Example <yt:allow_responses>always<yt:allow_responses> Subtag ofyt:community Content Format Text yt:artist Definition The <yt:artist>tag specifies the music artist associated with a music video. This fieldis recommended for music videos. Example <yt:artist>The ArcadeFire</yt:artist> Subtag of yt:music metadata Content Format Textyt:commercial Definition The <yt:commercial> tag specifies the licensingpolicy for a video. There are two valid values for this field: share -system 100 may use ads to generate revenue for the video, and thatrevenue would be shared with the partner according to the partneragreement. free - The video will be freely available to other users. Thedefault value for this tag is share. Example<yt:commercial>share</commercial> Subtag of yt:policy Content FormatText yt:community Definition The <yt:community> tag encapsulatesinformation about how other system 100 users can provide feedback abouta video. This tag also contains a tag that indicates whether the videomay be embedded on other web pages. Example <yt:community> Subtagsyt:allow_comments?, yt:allow_embedding?, yt:allow_ratings?,yt:allow_responses? Subtag of item Content Format Container yt:countryDefinition The <yt:country> tag specifies the country where the videowas recorded. This tag's value can be a two-letter ISO 3166 countrycode. Example <yt:country>DE</yt:country> Subtag of yt:location ContentFormat Text yt:custom_id Definition For movie and TV videos: The<yt:custom_id> tag contains a unique value that the content owner usesto identify a video. For example the <yt:custom_id> tag value could bean ISAN (International Standard Audiovisual Number) or a unique ID thatthe content owner created for the video. The <yt:custom_id> tag is formovie and TV videos. For music videos, the content owner provide a valuefor either the <yt:custom_id>, <yt:grid> or <yt:isrc> tag. If thecontent owner does not provide an identifier for a video, the statusreport for the content owner's feed will contain Invalid Claim as thestatus detail for that video. This status means that the video has beenuploaded to the content owner's account but will remain private untilthe content owner manually provide an identifier or send an Updateaction for the video that contains the proper unique identifier. Example<yt:custom_id>000ABC123XYZ</yt:custom_id> Subtag of yt:movie_metadata,yt:music_metadata, yt:tv_metadata Content Format Text yt:date_recordedDefinition The <yt:date_recorded> tag specifies the date that the videowas recorded. Example <yt:date_recorded>2006-12-25</yt:date_recorded>Subtag of item Content Format Date (YYYY-MM-DD)yt:distribution_restriction Definition The <yt:distribution_restriction>tag encapsulates information about where system 100 videos can bedistributed outside of the system 100 website and associated web pageembeds. For instance, videos might be distributed to mobile phones orover broadcast television. Example <yt:distribution_restriction> Subtagsyt:distribution_rule, yt:syndication Subtag of item Content FormatContainer yt:distribution_rule Definition As a subtag of<yt:distribution_restriction>, the <yt:distribution_rule> tag identifiesthe default distribution policy for all channels of distribution. Validvalues are “Allow” and “Deny”. The default value is “Allow.” Example<yt:distribution_rule>Allow</yt:distribution_rule> Subtag ofyt:distribution_restriction Content Format Boolean yt:end_timeDefinition The <yt:end_time> tag specifies the date and time after whicha video will not be available on system 100. This field's value containsa date and time in ISO 8601 format. The value expresses times in UTC(Coordinated Universal Time). Example<yt:end_time>2007-12-31T14:25:00Z</yt:end_time> Subtag of item ContentFormat Date (YYYY-MM-DDThh:mm:ssZ) yt:episode Definition The<yt:episode> tag specifies the episode number associated with a TVvideo. System 100 allows the content owner to include this informationif it is available for a video. Example <yt:episode>60</yt:episode>Subtag of yt:tv metadata Content Format Text yt:episode_title DefinitionThe <yt:episode_title> tag specifies the title of the episode associatedwith a TV video. System 100 allows the content owner to include thisinformation if it is available for a video. Example<yt:episode_title>The Junior Mint</yt:episode_title> Subtag of yt:tvmetadata Content Format Text yt:grid Definition The <yt:grid> tagspecifies the GRid (Global Release Identifier) of the music video.System 100 allows the content owner to include this information if it isavailable for a video. This field's value can contain 18 alphanumericcharacters. In one embodiment for music videos, the content ownerprovide a value for either the <yt:custom_id>, <yt:grid> or <yt:isrc>tag. Example <yt:grid>000abc123XYZ456jkf</yt:grid> Subtag ofyt:music_metadata Content Format Text yt:id Definition For update,replace and delete actions. The <yt:id> tag contains a value thatuniquely identifies a video resource. Attributes Name Format Descriptiontype Text The type parameter specifies the type of identifier containedin the tag's value. The valid value for this attribute is video_id,which indicates that the tag value specifies a unique value that thecontent owner uses to identify a video. Example <yt:idtype=“video_id”>abcxyz</yt:id> Subtag of item Content Format Complexyt:invideo Definition The <yt:invideo> tag indicates whether a video iseligible for the advertising program. The advertising program includesan alternate viewing page format that displays an ad inside (or near)the video using a transparent Flash overlay. The page also displays acompanion ad image. System 100 only checks the value of the <yt:invideo>tag if the content owner have specifically opted to participate in theInVideo Ads program. Valid values for this tag are Allow and Deny. TheDefault value is Allow. Example <yt:invideo>Allow</yt:invideo> Subtag ofyt:advertising Content Format Boolean yt:isrc Definition The <yt:isrc>tag specifies the ISRC (International Standard Recording Code) of themusic video. System 100 allows the content owner to include thisinformation if it is available for a video. This field's value containsexactly 12 alphanumeric characters. In one embodiment for music videos,the content owner provide a value for either the<yt:custom_id>, ><yt:grid> or <yt:isrc> tag. Example<yt:isrc>000abc123XYZ</yt:isrc> Subtag of yt:music_metadata ContentFormat Text yt:keep_fingerprint Definition The <yt:keep_fingerprint> tagindicates whether the video ID file for a video will remain active whenthat video is deleted. This tag is valid if the <yt:action> tag has avalue of Delete. Valid values for this tag are yes, which means the IDfile will remain active, and no, which means the ID file will not remainactive. The default value for this tag is no. Example<yt:keep_fingerprint>yes</yt:keep_fingerprint> Subtag of item ContentFormat Text yt:label Definition The <yt:label> tag identifies the recordlabel that released the album containing the song in a music video.System 100 allows the content owner to include this information if it isavailable for a video. Example <yt:label>Merge Records</yt:label> Subtagof yt:music_metadata Content Format Text yt:language Definition The<yt:language> tag identifies the language of the video content. Thetable below lists the supported languages and their associated<yt:language> tag values. The default value for this tag is en, whichindicates that the video content is in English. Language <yt:language>Tag Value Chinese zh English en French fr German de Japanese ja Spanishes Example <yt:language>en</yt:language> Subtag of Item Content FormatText yt:location Definition The <yt:location> tag encapsulatesinformation about the geographic location where the video was recorded.Example <yt:location> Subtags yt:country?, yt:zip_code?,yt:location_text? Subtag of item Content Format Containeryt:location_text Definition The <yt:location_text> tag identifies theplace where the video was recorded. Example <yt:location_text>Hollywood,CA</yt:location> Subtag of yt:location Content Format Textyt:movie_metadata Definition For movie videos: The <yt:movie_metadata>tag encapsulates additional metadata fields about movie videos. In oneembodiment, the <yt:movie_metadata> tag's subtags are used foridentification and reporting purposes. Example <yt:movie_metadata>Subtags yt:custom_id, yt:title Subtag of item Content Format Containeryt:music_metadata Definition For music videos: The <yt:music_metadata>tag encapsulates additional metadata fields about music videos. In oneembodiment, the <yt:music_metadata> tag's subtags are only used foridentification and reporting purposes. Example <yt:music_metadata>Subtags yt:custom_id I yt:isrc I yt:grid, yt:album?, yt:artist?,yt:song?, yt:label? Subtag of item Content Format Containeryt:notification_email Definition The <yt:notification_email> tagcontains a list of one or more email addresses to which system 100 willsend a report about an uploaded content feed. Commas separate emailaddresses. Example<yt:notification_email>andy@example.com,smitty@example.com</yt:notification_email>Subtag of channel Content Format Text yt:owner_name Definition The<yt:owner_name> tag identifies the company or organization that owns thevideo content described in the content feed file. Example<yt:owner_name>Example.com TV</yt:owner_name> Subtag of channel ContentFormat Text yt:password Definition The <yt:password> tag specifies thepassword for a user account. When the <yt:account> tag containing the<yt:password> tag is a subtag of <channel>, the <yt:password> tag valuecontains the password for the content owner's partner admin account.This allows the content owner's admin account to update, replace ordelete any videos that the content owner uploads. When the <yt:account>tag containing the <yt:password> tag is a subtag of <item>, the<yt:password> tag value contains the password for another system 100user account that is authorized to update, replace or delete aparticular video. Example <yt:password>w3dn3sday</yt:password> Subtag ofyt:account Content Format Text yt:policy Definition The <yt:policy> tagencapsulates information about the licensing policies that apply to thevideo. Example <yt:policy> Subtags yt:commercial?, yt:ugc?,yt:territories? Subtag of item Content Format Container yt:seasonDefinition The <yt:season> tag specifies the season number associatedwith a TV video. Example <yt:season>2</yt:season> Subtag ofyt:tv_metadata Content Format Text yt:show_title Definition The<yt:show_title> tag specifies the TV show that is shown in a video.System 100 allows the content owner to include this information if it isavailable for a video. Example <yt:show_title>Seinfeld</yt:show_title>Subtag of yt:tv_metadata Content Format Text yt:song Definition The<yt:song> tag specifies the title of a song showcased in a music video.System 100 allows the content owner to include this information if it isavailable for a video. Example <yt:song>Rebellion (Lies)</yt:song>Subtag of yt:music_metadata Content Format Text yt:start_time DefinitionThe <yt:start_time> tag specifies the date and time when system 100 willpublicly release the video. This field's value contains a date and timein ISO 8601 format. The value expresses times in UTC (CoordinatedUniversal Time). If the action for the video is either Insert orReplace, and the content owner do not provide a start time for thevideo, the video will remain private in the content owner's account. Thecontent owner provide a start time for a video to be publicly visible.To make a video public as soon as possible, use a date in the past asthe start time for the video. Example<yt:start_time>2007-07-04T05:00:00Z</yt:start_time> Subtag of itemContent Format Date (YYYY-MM-DDThh:mm:ssZ) yt:target Definition The<yt:target> tag specifies the actions that system 100 should perform fora video content resource. The following list identifies the set of validactions: upload - Make the video publicly available on system 100.claim - Identify the video as content owned by the content feed fileprovider. System 100 will automatically claim (for the content owner'saccount) any content that the content owner uploads. fingerprint -Generate a video ID file for the content. System 100 generates a videoID file for each video that the content owner uploads. The valid valuesfor this tag are upload,claim,fingerprint and claim fingerprint. Thedefault value for this tag is upload,claim,fingerprint. In oneembodiment, if the content owner does not provide a value for this tagor if the content owner sets the value to upload,claim,fingerprint, thecontent owner's content will be visible on system 100. Example<yt:target>upload,claim,fingerprint</yt:target> Subtag of item ContentFormat Text yt:territories Definition The <yt:territories> tagidentifies a list of one or more countries where the policies that thecontent owner defines for a video should or should not be applied. Ifthe content owner does not provide this tag, then the policies that thecontent owner sets for a video will apply worldwide. If the contentowner does provide this tag, the value of the rule attribute indicateswhether the policies should (or should not) be applied in the specifiedcountries. The tag's value is a comma-delimited list of ISO 3166two-letter country codes. (In one embodiment the country code forEngland is GB and not UK.) The content owner can specify differentpolicies for different countries by including multiple <yt:policy> tagsfor that video in the content owner's content feed, with each<yt:policy> tag defining the policies for specific territories. Forexample, the content owner could choose to monetize user-uploaded videosthat match the content owner's video in the United States and to trackviews of user-uploaded videos matching the content owner's videoeverywhere else. In one embodiment, if the content owner sets differentpolicies for different countries, the content owner's feed will beinvalid if it specifies more than one set of policies for the same videoin a single country. For example, the content owner cannot monetizeuser-uploaded videos that match the content owner's video in the UnitedStates and track views of user- uploaded videos matching the same videoeverywhere except France since this would effectively create twopolicies for the same video in the United States. Attributes Name FormatDescription rule Text The rule attribute indicates whether theassociated policies should or should not be applied in the specifiedterritories. The valid values for this attribute are include andexclude. If this attribute's value is include, then the associatedpolicies will be applied in the specified territories. If thisattribute's value is exclude, then the associated policies will not beapplied in the specified territories. Example Apply policy in the UnitedStates and Great Britain: <yt:territoriesrule=“include”>US,GB</yt:territories> Apply policy everywhere exceptJapan: <yt:territories rule=“exclude”>JP</yt:territories> Subtag ofpolicy Content Format Text yt:title Definition The <yt:title> tagspecifies the display title of a TV or movie video. This tag may havethe same value as the <media:title> tag. Example <yt:title>CovertOperations II (Deluxe director's cut)</yt:title> Subtag ofyt:movie_metadata, yt:tv_metadata Content Format Text yt:tv_metadataDefinition For TV videos: The <yt:tv_metadata> tag encapsulatesadditional metadata fields about tv videos. In one embodiment the<yt:tv_metadata> tag's subtags are only used for identification andreporting purposes. Example <yt:tv_metadata> Subtags yt:custom_id,yt:show title?, yt:episode?, yt:episode_title?, yt:season? Subtag ofitem Content Format Container yt:ugc Definition For insert and replaceactions: The <yt:ugc> tag specifies the action that system 100 will takeif it detects that a user has uploaded a video that matches the contentowner's copyright-protected video. The following list specifies validvalues for this tag: share - system 100 will include the user-uploadedvideo in the content owner's revenue-sharing agreement with system 100.block - system 100 will block the user-uploaded file from appearing onsystem 100 in the territories that the content owner specifies.research - system 100 will flag the user-uploaded video so that thecontent owner can track it. Example <yt:ugc>share</yt:ugc> Subtag ofyt:policy Content Format Text yt:username Definition The <yt:username>tag specifies the username for a system 100 user account. When the<yt:account> tag containing the <yt:username> tag is a subtag of<channel>, the <yt:username> tag value contains the username for thecontent owner's partner admin account. This allows the content owner'sadmin account to update, replace or delete any videos that the contentowner uploads. When the <yt:account> tag containing the <yt:username>tag is a subtag of <item>, the <yt:username> tag value contains theusername for another system 100 user account that is authorized toupdate, replace or delete a particular video. Example<yt:username>happypartner</yt:username> Subtag of yt:account ContentFormat Complex yt:zip_code Definition The <yt:zip_code> tag identifiesthe zip code where a video was recorded. Example<yt:zip_code>94043</yt:zip_code> Subtag of yt:location Content FormatText

Sample XML Feed

The XML samples below demonstrate how a content owner can insert,update, replace or delete videos in system 100 content feeds. One ofordinary skill in the art will understand that following is an exemplaryformat for content feed and the content feed can be provided in otherformats.

The content feed file below contains four items, each of whichdemonstrates the XML structure for a different feed action. Thedifferent possible actions are discussed above with respect to the<yt:action> element. The example for updating a video also does notinclude a complete set of optional tags. In addition, the XML samplesbelow are all for music videos.

<?xml version=“1.0” encoding=“UTF-8”?> <rss version=“2.0”xmlns:media=“http://search.yahoo.com/mrss”xmlns:ch=“http://www.youtube.com/schemas/ch/0.2”> <channel>  <yt:notification_email>sandy@example.com,  ben@example.com</yt:notification_email>   <yt:account>  <yt:username>happypartner</yt:username>  <yt:password>thec0wg0esm00</yt:password>   </yt:account>  <yt:owner_name>example.comTV</yt:owner_name> <item><yt:action>Insert</yt:action> <yt:account><yt:username>little6pac</yt:username> <yt:password>yrdnual</yt:password></yt:account> <media:title>Doin Laundry with my Mom. </media:title><media:content url=“file://987654321.avi” fileSize=“1323320”>  <media:description type=“plain”> Little 6-pac relives his  childhood.</media:description>   <media:keywords>little, 6-pac,laundry, mom</media:keywords>   <media:category>Music</media:category>  <media:rating scheme=“urn:simple”>adult</media:rating></media:content> <yt:language>en</yt:language><yt:date_recorded>2005-08-01</yt:date_recorded> <yt:location>  <yt:country>US</yt:country>   <yt:zip_code>90210</yt:zip_code>  <yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:start_time>2007-07-07T07:07:07</yt:start_time><yt:end_time>2007-12-31T00:00:00</yt:end_time> <yt:community>  <yt:allow_comments>Always</yt:allow_comments>  <yt:allow_responses>Never</yt:allow_responses>  <yt:allow_ratings>false</yt:allow_ratings>  <yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy>  <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc> </yt:policy> <yt:music_metadata>  <yt:isrc>USLE10673202</yt:isrc>  <yt:grid>A10302300042344407</yt:grid>  <yt:custom_id>000ABC123XYZ</yt:custom_id>   <yt:artist>Lil6-pac</yt:artist>   <yt:song>Doin' Laundry with my Mom.</yt:song>  <yt:album>Bein' Lil' in NY</yt:album>   <yt:label>Mama's BoyRecords</yt:label> </yt:music_metadata> <yt:distribution_restriction>  <yt:distribution_rule>Allow</yt:distribution_rule>  <yt:syndication>Allow</yt:syndication> </yt:distribution_restriction><yt:advertising>   <yt:invideo>Allow</yt:invideo> </yt:advertising><yt:target>upload,claim,fingerprint</yt:target><yt:keep_fingerprint>no</yt:keep_fingerprint> </item> <item><yt:action>Update</yt:action> <yt:id type=“video_id”>asd92n30</yt:id><media:title>Twinkle, Twinkle Little Star</media:title> <media:contenturl=“”>   <media:keywords>twinkle, star, placido,pavarotti</media:keywords> </media:content><yt:language>en</yt:language><yt:date_recorded>2004-03-15</yt:date_recorded> <yt:location>  <yt:country>US</yt:country>   <yt:zip_code>90210</yt:zip_code>  <yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community>   <yt:allow_comments>Always</yt:allow_comments>  <yt:allow_responses>Never</yt:allow_responses>  <yt:allow_ratings>false</yt:allow_ratings>  <yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy>   <yt:commercial>share</yt:commercial>  <yt:ugc>share</yt:ugc> </yt:policy> <yt:music_metadata>  <yt:label>Kid Songs Inc.</yt:label> </yt:music_metadata><yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item> <yt:action>Replace</yt:action> <yt:idtype=“video_id”>g92df3km2</yt:id> <yt:account>  <yt:username>little6pac</yt:username>  <yt:password>yrdnual</yt:password> </yt:account> <media:title>1812Sheep</media:title> <media:content url=“file://1812_sheep.avi”fileSize=“1323320”>   <media:description type=“plain”> Sheep bleat the1812 Overture.   </media:description>   <media:keywords>1812, overture,sheep</media:keywords>   <media:category>Music</media:category>  <media:rating scheme=“urn:simple”>nonadult</media:rating></media:content> <yt:language>en</yt:language><yt:date_recorded>2004-10-18</yt:date_recorded> <yt:location>  <yt:country>US</yt:country>   <yt:zip_code>90210</yt:zip_code>  <yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community>   <yt:allow_comments>Always</yt:allow_comments>  <yt:allow_responses>Never</yt:allow_responses>  <yt:allow_ratings>false</yt:allow_ratings>  <yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy>   <yt:commercial>share</yt:commercial>  <yt:ugc>share</yt:ugc> </yt:policy> <yt:music_metadata>  <yt:isrc>USPD10267302</yt:isrc>  <yt:grid>A10202301032445467</yt:grid>  <yt:custom_id>000ABC123XYZ</yt:custom_id>   <yt:artist>Farmer Bob'sSheep</yt:artist>   <yt:song>1812 Overture</yt:song>   <yt:album>FarmAnimal Classics</yt:album>   <yt:label>Mad Cow Productions</yt:label></yt:music_metadata> <yt:distribution_restriction>  <yt:distribution_rule>Allow</yt:distribution_rule>  <yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item>     <yt:action>Delete</yt:action>     <yt:idtype=“video_id”>z84kf03j5g</yt:id>   </item> </channel> </rss>

Appendix A contains additional XML samples for movie videos and TVvideos. The examples for updating movie and TV videos can include acomplete set of optional tags.

Status Reports for Uploaded Content Feeds

After processing each of the content owner's XML feeds, system 100 postsa status report detailing the actions taken for each item in that feed.The report can be named status-xml-filename, where xml-filename is thefilename of content owner's XML feed. The status report can be placed onSFTP server 1246 in the same directory as the content feed file.

The <channel_status> tag is the root XML element in a status report. The<channel_status> tag contains one <item_status> tag that indicateswhether system 100 successfully processed the content feed file. It alsocontains one <item_status> tag for each item in content feed file.Within the <item_status> tag, the <command> tag identifies the actionthat system 100 executed. If the value of the <command> tag is Parse,then the <item_status> tag contains information about how system 100processed content owner's XML feed. Otherwise, the <item_status> tagcontains information about an insert, update, replace or delete actionrequested in content owner's XML feed. If system 100 successfullyexecutes the action that the content owner requests in the content feedfile, the <item_status> tag contains a <status> tag with the valueSuccess. If system 100 does not successfully execute the action that thecontent owner requests in the content feed file, the <item_status> tagwill contain a <status> tag with the value Failure and a <status_detail>tag that contains additional information about the reason that theoperation failed. System 100 can assign a video ID to each new videothat the content owner inserts. The status report will specify this ID,and the content owner will need to provide that ID in later requests toupdate, replace or delete that video.

Sample XML for Status Report

The XML sample below shows an exemplary structure of the status reportsthat system 100 can return when the content owner posts a content feed.The status report contains entries for five feed items. In the XML,there are comments to indicate the separation of <item_status> tags fordifferent feed items. The first <item_status> tag indicates that system100 successfully processed the XML feed. The second <item_status> tagindicates that a request to insert a video failed; the remaining fourentries indicate that requests to insert, update, replace and deletevideos were successful. The comments in the example, which would notappear in an actual status report, use the following syntax:

<!-- Status for successful replace action begins here --> <?xmlversion=“1.0” encoding=“UTF-8”?> <channel_status version=“2”><timestamp>1162434848.49</timestamp> <uploader_name>content ownerdropbox account</uploader_name>    <!-- Status for processing the XMLfeed begins here -->   <item_status version=“2”>   <timestamp>1162437914</timestamp>    <action>    <command>Parse</command>     <status>Success</status>     <status_detail />    </action>    <metadata_file>your_file.xml</metadata_file>     </item_status>   <!-- Status for failed insert action begins here -->    <item_statusversion=“2”>    <timestamp>1162434262</timestamp> <action>   <command>Submit</command> <status>Failure</status>   <status_detail>Can't find video file</status_detail>    </action>   <video_file>co2_file.mov</video_file>   <filename>co2_file.mov</filename>   <custom_id>000ABC123XYZ</custom_id>    <title>Covert OperationsII</title>    </item_status>    <!-- Status for successful insert actionbegins here -->    <item_status version=“2”>   <timestamp>1162434262</timestamp>    <action>   <command>Insert</command>    <status>Success</status> </action>   <video_file>co2_file.mov</video_file>   <filename>co2_file.mov</filename>   <custom_id>000ABC123XYZ</custom_id>    <title>Covert OperationsII</title>    </item_status>    <!-- Status for successful update actionbegins here -->   <item_status version=“2”>  <timestamp>1162434258</timestamp> <action>   <command>Update</command>   <status>Success</status>   </action> <id   type=“video_id”>a2jd010</id>   <title>Extreme Knitting with GrannyJones</title>   </item_status>    <!-- Status for successful replaceaction begins here -->   <item_status version=“2”><timestamp>1162434258</timestamp>   <action> <command>Replace</command>   <status>Success</status>   </action> <id  type=“video_id”>asd92n30</id>   <isrc>USREV0124523</isrc>  <custom_id>2307411</custom_id>   <title>WOOHOO</title>  </item_status>    <!-- Status for successful delete action begins here-->   <item_status version=“2”>   <timestamp>1162434258</timestamp><action>   <command>Delete</command>    <status>Success</status>  </action> <id   type=“video_id”>k302t034</id>  <isrc>USREV0500005</isrc>   <custom_id>5607411</custom_id>  <title>Unicorns Are Ugly</title>   </item_status>   </channel_status>

XML Tag Definitions for Status Reports

The following tables define the XML tags that may appear in the statusreport that system 100 posts after processing content feed file. Thetags are listed in alphabetical order.

action Definition The <action> tag contains information about the typeof action described by the content of an <item status> tag as well as anindication of whether the action was successful Example <action> Subtagscommand, description, status, status_detail? Subtag of Item_statusContent Format Container channel status Definition The <channel status>tag is the root element in a status report that explains how system 100process an XML feed. Example <channel status> Subtags timestamp,uploader_name, item_status? Content Format Container command DefinitionThe <command> tag specifies the type of action that system 100 executed.This tag has five possible values - Parse, Insert, Update, Replace andDelete. The <item-status> tag that contains the Parse command indicateswhether system 100 successfully processed the content owner's XML feed.Each successive <item-status> tag specifies one of the four remainingactions, each of which corresponds to a possible value of the<yt:action> tag in content owner's XML feed. Example<command>Update</command> Subtags action Content Format Text custom_idDefinition The <custom_id> tag contains a unique value that the contentowner uses to identify a video. The <custom_id> tag for an item in thestatus report will contain the same value as the <yt:custom_id> tag incontent owner's feed. This value is returned in the status report tohelp content owner match the returned status to the proper video.Example <custom_id>000ABC123XYZ<custom_id> Subtags Item_status ContentFormat Text description Definition The <description> tag containsadditional information about the action that system 100 performed. (The<command> tag identifies this action.) Example <description>Update avideo</description> Subtags Action Content Format Text filenameDefinition The <filename> tag specifies the file that contains theactual content for a video. The <filename> tag for an item in the statusreport will have the same value as the <media:content> tag's urlattribute for the same item in the content owner's feed. Note: Thisfield is returned if the content owner is inserting or replacing avideo. Example <filename>co2_file.mov<filename> Subtags Item_statusContent Format Text grid Definition The <grid> tag contains the Grid(Global Release Identifier) of the music video. The <grid> tag for anitem in the status report contains the same value as the <yt:gird> tagin content owner's feed. This value is returned in the status report tohelp the content owner match the returned status to the proper video.Example <grid>co2_file.mov<filename> Subtags Item_status Content FormatText id Definition The <id> tag specifies the unique ID that system 100assigns to content owner's video. This value is particularly importantfor a video that the content owner has just inserted since the contentowner will use the newly assigned <video_id> to update, replace ordelete the corresponding video. Attributes Name Format Description typeText The type parameter specifies the type of identifier contained inthe tag's value. A valid value for this attribute is video_id, whichindicates that the tag value specifies a unique value that the contentowner uses to identify a video. Example <idtype=“video_id”>a2jdj010</id> Subtags Item_status Content Format Textisrc Definition The <isrc> tag contains the ISRC (International StandardRecording Code) assigned to the video. The <isrc> tag for an item in thestatus report will contain the same value as the <yt:isrc> tag incontent owner's feed. This value is returned in the status report tohelp content owner match the returned status to the proper video.Example <isrc>000abc123XYZ<isrc> Subtags Item_status Content Format Textitem_status Definition The <item_status> tag contains information aboutan action requested in content owner's feed. Example <item_status>Subtags timestamp, action, custom_id?, grid?, id, isrc?, metadata_file?,title, video_file?, filename? Content Format Container metadata_fileDefinition The <metadata_file> tag identifies the XML feed for which thestatus report provides information. Example<metadata_file>your_file_10312007.xml</metadata_file> Subtag of itemstatus Content Format String status Definition The <status> tagindicates whether system 100 successfully completed a requested action.Possible values for this tag are Success and Failure. Example<status>Success</status> Subtag of action Content Format Textstatus_detail Definition The <status> tag explains why system 100 wasunable to complete a requested action. Example <status_detail>Cannotfind video file</status_detail> Subtag of action Content Format Texttimestamp Definition As a subtag of <channel status>, <timestamp> tagindicates the time that system 100 finished processing an entire feed.As a subtag of <item status>, the <timestamp> tag indicates the timethat system 100 finished an individual item in the feed. Example<timestamp>1162434848</timestamp> Subtag of channel_status, time statusContent Format Text title Definition The <title> tag specifies the titlethat system 100 displays for the video. This title displays in a ContentManager, which allows the content owners to monitor their content. Iftheir video is visible to the public, this title will also display oncontent provider's public website. The <title> tag for an item in thestatus report contain the same value as the <yt:title> tag in contentowner's feed. Example <title>Covert Operations II</title> Subtag of itemstatus Content Format Text uploader_name Definition The <uploader_name>tag contains a human-readable name assigned to content owner's SFTPdropbox. The content owner is assigned this tag by system 100. Thecontent owner does not need to process the value in this tag. Example<uploader_name>Content owner's SFTP dropbox</uploader_name> Subtag ofchannel_status Content Format String video_file Definition The<video_file> tag specifies the file that contains the actual content fora video. The <video_file> tag for an item in the status report will havethe same value as the <media:content> tag's url attribute for the sameitem in content owner's feed. This field is returned if the contentowner is inserting or replacing a video. Example<video_file>co2_file.mov</video_file> Subtag of item_status ContentFormat Text video_id Definition <video_id> tag specifies the unique IDthat system 100 assigns to the content owner's video. This value isparticularly important for a video that the content owner has justinserted because the content owner uses the newly assigned <video_id> toupdate, replace or delete the corresponding video at some point in thefuture. Example <video_id>a2jdj010</video_id> Subtag of item_statusContent Format Text

The present invention has been described in particular detail withrespect to a limited number of embodiments. Those of skill in the artwill appreciate that the invention may additionally be practiced inother embodiments.

Within this written description, the particular naming of thecomponents, capitalization of terms, the attributes, data structures, orany other programming or structural aspect is not mandatory orsignificant, and the mechanisms that implement the invention or itsfeatures may have different names, formats, or protocols. Further, thesystem may be implemented via a combination of hardware and software, asdescribed, or entirely in hardware elements. Also, the particulardivision of functionality between the various system componentsdescribed herein is merely exemplary, and not mandatory; functionsperformed by a single system component may instead be performed bymultiple components, and functions performed by multiple components mayinstead be performed by a single component. For example, the particularfunctions of content owner interface 126, content directory 127, and soforth may be provided in many or one module.

Some portions of the above description present the feature of thepresent invention in terms of algorithms and symbolic representations ofoperations on information. These algorithmic descriptions andrepresentations are the means used by those skilled in the art to mosteffectively convey the substance of their work to others skilled in theart. These operations, while described functionally or logically, areunderstood to be implemented by computer programs. Furthermore, it hasalso proven convenient at times, to refer to these arrangements ofoperations as modules or code devices, without loss of generality.

It should be borne in mind, however, that all of these and similar termsare to be associated with the appropriate physical quantities and aremerely convenient labels applied to these quantities. Unlessspecifically stated otherwise as apparent from the present discussion,it is appreciated that throughout the description, discussions utilizingterms such as “selecting” or “computing” or “determining” or the like,refer to the actions and processes of a computer system, or similarelectronic computing device, that manipulates and transforms datarepresented as physical (electronic) quantities within the computersystem memories or registers or other such information storage,transmission or display devices.

Certain aspects of the present invention include process steps andinstructions described herein in the form of an algorithm. It should benoted that the process steps and instructions of the present inventioncould be embodied in software, firmware or hardware, and when embodiedin software, could be downloaded to reside on and be operated fromdifferent platforms used by real time network operating systems.

The present invention also relates to an apparatus for performing theoperations herein. This apparatus may be specially constructed for therequired purposes, or it may comprise a general-purpose computerselectively activated or reconfigured by a computer program stored inthe computer. Such a computer program may be stored in a computerreadable storage medium, such as, but is not limited to, any type ofdisk including floppy disks, optical disks, CD-ROMs, magnetic-opticaldisks, read-only memories (ROMs), random access memories (RAMs), EPROMs,EEPROMs, magnetic or optical cards, application specific integratedcircuits (ASICs), or any type of media suitable for storing electronicinstructions, and each coupled to a computer system bus. Furthermore,the computers referred to in the specification may include a singleprocessor or may be architectures employing multiple processor designsfor increased computing capability.

The algorithms and displays presented herein are not inherently relatedto any particular computer or other apparatus. Various general-purposesystems may also be used with programs in accordance with the teachingsherein, or it may prove convenient to construct more specializedapparatus to perform the required method steps. The required structurefor a variety of these systems will appear from the description above.In addition, the present invention is not described with reference toany particular programming language. It is appreciated that a variety ofprogramming languages may be used to implement the teachings of thepresent invention as described herein, and any references to specificlanguages are provided for disclosure of enablement and best mode of thepresent invention.

Additionally, the reference content may include audio, video, acombination of audio and video, or still images. For ease ofdescription, many examples illustrated below assume that the referencecontent is video; those of skill in the art will appreciate that audio,audio combined with video, and still images can be received, identified,and acted upon in a similar way as described above.

Finally, it should be noted that the language used in the specificationhas been principally selected for readability and instructionalpurposes, and may not have been selected to delineate or circumscribethe inventive subject matter. Accordingly, the disclosure of the presentinvention is intended to be illustrative, but not limiting, of the scopeof the invention.

APPENDIX A—ADDITIONAL CONTENT FEED FILES EXAMPLES

The following sections contain sample XML feeds for movie videos and TVvideos. The Sample XML Feeds section, which appears earlier in thisdocument, contains sample XML feeds for music videos. The XML fordifferent feed types is virtually identical. The primary differencebetween the samples is in the use of the <yt:movie_metadata>,<yt:music_metadata> and <yt:tv_metadata> tags, which contain metadataabout a particular type of video.

XML Examples for Movie Videos

<?xml version=“1.0” encoding=“UTF-8”?> <rss version=“2.0”xmlns:media=“http://search.yahoo.com/mrss”xmlns:ch=“http://www.youtube.com/schemas/ch/0.2”> <channel><yt:notification_email>sandy@example.com, ben@example.com</yt:notification_email> <yt:account><yt:username>happypartner</yt:username><yt:password>thec0wg0esm00</yt:password> </yt:account>    <yt:owner_name>example.com TV</yt:owner_name> <item><yt:action>Insert</yt:action> <yt:account><yt:username>little6pac</yt:username> <yt:password>yrdnual</yt:password></yt:account> <media:title>Covert Operations II</media:title><media:content url=“file://co2_file.mov” fileSize=“12216320”><media:description type=“plain”> Ms. World reveals world dominationplans. </media:description> <media:keywords>covert, operations, spy,pagent</media:keywords> <media:category>Entertainment</media:category><media:rating scheme=“urn:simple”>nonadult</media:rating></media:content> <yt:language>en</yt:language><yt:date_recorded>2005-08-01</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location>yt:start_time>2007-07-07T07:07:07</yt:start_time><yt:end_time>2007-12-31T00:00:00</yt:end_time> <yt:community><yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:movie_metadata><yt:custom_id>000ABC123XYZ</yt:custom_id> <yt:title>Covert Operations II(Deluxe extended director's cut)</yt:title> </yt:movie_metadata><yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction><yt:advertising> <yt:invideo>Allow</yt:invideo> </yt:advertising><yt:target>upload,claim,fingerprint</yt:target><yt:keep_fingerprint>no</yt:keep_fingerprint> </item> <item><yt:action>Update</yt:action> <yt:id type=“video_id”>asd92n30</yt:id><media:title>Under the Rainbow</media:title> <media:content url=“”><media:description type=“plain”> Documentary of the Wizard's iron-fistedrule in Oz. </media:description> <media:keywords>oz, wizard, regime,oppression</media:keywords><media:category>Entertainment</media:category> <media:ratingscheme=“urn:simple”>adult</media:rating> </media:content><yt:language>en</yt:language><yt:date_recorded>2004-03-15</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community> <yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:movie_metadata><yt:custom_id>000ABC123XYZ</yt:custom_id> <yt:title>Under theRainbow</yt:title> </yt:movie_metadata> <yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item> <yt:action>Replace</yt:action> <yt:idtype=“video_id”>g92df3km2</yt:id> <media:title>Alpha Squad 7: LadyNocturne: A Tek Jansen Adventure</ media:title> <media:contenturl=“file://tek_jansen_updated.mp2” fileSize=“14296127”><media:description type=“plain”> The original Tek Jansen Adventure.</media:description> <media:keywords>tek, jansen, lady,nocturne</media:keywords> <media:category>Entertainment</media:category><media:rating scheme=“urn:simple”>nonadult</media:rating></media:content> <yt:language>en</yt:language><yt:date_recorded>2004-10-18</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community> <yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:movie_metadata> <yt:title>Alpha Squad 7: Lady Nocturne:A Tek Jansen Adventure</ yt:title> </yt:movie_metadata><yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item> <yt:action>Delete</yt:action> <yt:idtype=“video_id”>z84kf03j5g</yt:id> </item> </channel> </rss>

XML Examples for TV Videos

<?xml version=“1.0” encoding=“UTF-8”?> <rss version=“2.0”xmlns:media=“http://search.yahoo.com/mrss”xmlns:ch=“http://www.youtube.com/schemas/ch/0.2”> <channel><yt:notification_email>sandy@example.com, ben@example.com</yt:notification_email> <yt:account><yt:username>happypartner</yt:username><yt:password>thec0wg0esm00</yt:password> </yt:account>    <yt:owner_name>example.com TV</yt:owner_name> <item><yt:action>Insert</yt:action> <media:title>Extreme Knitting with GrannyJones: Holiday Sweaters</ media:title> <media:contenturl=“file://extreme_knitting.mov” fileSize=“892405865”><media:description type=“plain”> Granny Jones knits a wool sweater!</media:description> <media:keywords>knitting, extreme, granny, jones</media:keywords> <media:category>Entertainment</media:category><media:rating scheme=“urn:simple”>adult</media:rating> </media:content><yt:language>en</yt:language><yt:date_recorded>2005-08-01</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:start_time>2007-07-07T07:07:07</yt:start_time><yt:end_time>2007-12-31T00:00:00</yt:end_time> <yt:community><yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:tv_metadata> <yt:custom_id>gj_0308</yt:custom_id><yt:episode_title>Holiday Sweaters</yt:episode_title><yt:show_title>Extreme Knitting with Granny Jones</yt:show_title><yt:episode>3</yt:episode> <yt:season>8</yt:season> </yt:tv_metadata><yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction><yt:advertising> <yt:invideo>Allow</yt:invideo> </yt:advertising><yt:target>upload,claim,fingerprint</yt:target><yt:keep_fingerprint>no</yt:keep_fingerprint> </item> <item><yt:action>Update</yt:action> <yt:id type=“video_id”>asd92n30</yt:id><media:title>When Poodles Attack!</media:title> <media:content url=“”><media:description type=“plain”> KILLER poodles are on the loose!</media:description> <media:keywords>killer, pets, poodle,attack</media:keywords> <media:category>Entertainment</media:category><media:rating scheme=“urn:simple”>adult</media:rating> </media:content><yt:language>en</yt:language><yt:date_recorded>2004-03-15</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community> <yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:tv_metadata> <yt:show_title>When PoodlesAttack!</yt:show_title> </yt:tv_metadata> <yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item> <yt:action>Replace</yt:action> <yt:idtype=“video_id”>g92df3km2</yt:id> <media:title>Cooking with Mary AnnCotton: Killer Holiday Feasts</ media:title> <media:contenturl=“file://cooking_1252.mov” fileSize=“1596833065”> <media:descriptiontype=“plain”> Mary makes a killer holiday feast. </media:description><media:keywords>mary, cotton, cooking, feast</media:keywords><media:category>Entertainment</media:category> <media:ratingscheme=“urn:simple”>nonadult</media:rating> </media:content><yt:language>en</yt:language><yt:date_recorded>2004-10-18</yt:date_recorded> <yt:location><yt:country>US</yt:country> <yt:zip_code>90210</yt:zip_code><yt:location_text>Beverly Hills, CA</yt:location_text> </yt:location><yt:community> <yt:allow_comments>Always</yt:allow_comments><yt:allow_responses>Never</yt:allow_responses><yt:allow_ratings>false</yt:allow_ratings><yt:allow_embedding>false</yt:allow_embedding> </yt:community><yt:policy> <yt:commercial>share</yt:commercial> <yt:ugc>share</yt:ugc></yt:policy> <yt:tv_metadata> <yt:custom_id>1252</yt:custom_id><yt:episode_title>Killer Holiday Feasts</yt:episode_title><yt:show_title>Cooking with Mary Ann Cotton</yt:show_title><yt:episode>5</yt:episode> <yt:season>2</yt:season> </yt:tv_metadata><yt:distribution_restriction><yt:distribution_rule>Allow</yt:distribution_rule><yt:syndication>Allow</yt:syndication> </yt:distribution_restriction></item> <item> <yt:action>Delete</yt:action> <yt:idtype=“video_id”>z84kf03j5g</yt:id> </item> </channel> </rss>

What is claimed is:
 1. A method for processing content files, the methodcomprising: receiving, at a server from a first device, a first contentitem and a policy for managing the first content item by the server;receiving, at the server from a second device, a second content item;creating a frame-by-frame video signature of the first content item;determining, using a hardware processor on the server, whether thesecond content item matches the first content item by comparing theframe-by-frame video signature of the first content item to the secondcontent item; and in response to determining that the second contentitem matches the first content item, determining that the second contentitem is to be removed from the server based on the policy.
 2. The methodof claim 1, wherein the first content item includes a content feed filereceived from a content owner for the first content item, wherein thecontent feed file includes a metadata description of the first contentitem and the policy.
 3. The method of claim 1, further comprisingparsing the content feed file to identify the policy associated with thefirst content item, wherein the policy specifies an action to beperformed by the server hosting the first content item in response todetecting content that matches the first content item.
 4. The method ofclaim 1, wherein the policy indicates monetization options for thesecond content item that matches the first content item.
 5. The methodof claim 1, wherein the policy indicates a request to delete the secondcontent item in response to determining that the second content itemmatches the first content item.
 6. The method of claim 1, furthercomprising determining that the second content item is received at theserver hosting the first content item from a source different than acontent owner of the first content item.
 7. The method of claim 1,further comprising generating a media identifier for the first mediacontent item, wherein generating the media identifier includes creatingthe frame-by-frame video signature of the first content item.
 8. Asystem for processing content files, the system comprising: a memory;and a hardware processor that, when executing computer executableinstructions stored in the memory, is configured to: receive, at aserver from a first device, a first content item and a policy formanaging the first content item by the server; receive, at the serverfrom a second device, a second content item; create a frame-by-framevideo signature of the first content item; determine whether the secondcontent item matches the first content item by comparing theframe-by-frame video signature of the first content item to the secondcontent item; and in response to determining that the second contentitem matches the first content item, determine that the second contentitem is to be removed from the server based on the policy.
 9. The systemof claim 8, wherein the first content item includes a content feed filereceived from a content owner for the first content item, wherein thecontent feed file includes a metadata description of the first contentitem and the policy.
 10. The system of claim 8, wherein the hardwareprocessor is further configured to parse the content feed file toidentify the policy associated with the first content item, wherein thepolicy specifies an action to be performed by the server hosting thefirst content item in response to detecting content that matches thefirst content item.
 11. The system of claim 8, wherein the policyindicates monetization options for the second content item that matchesthe first content item.
 12. The system of claim 8, wherein the policyindicates a request to delete the second content item in response todetermining that the second content item matches the first content item.13. The system of claim 8, wherein the hardware processor is furtherconfigured to determine that the second content item is received at theserver hosting the first content item from a source different than acontent owner of the first content item.
 14. The system of claim 8,wherein the hardware processor is further configured to generate a mediaidentifier for the first media content item by creating theframe-by-frame video signature of the first content item.
 15. Anon-transitory computer-readable medium containing computer executableinstructions that, when executed by a processor, cause the processor toperform a method for processing content files, the method comprising:receiving, at a server from a first device, a first content item and apolicy for managing the first content item by the server; receiving, atthe server from a second device, a second content item; creating aframe-by-frame video signature of the first content item; determiningwhether the second content item matches the first content item bycomparing the frame-by-frame video signature of the first content itemto the second content item; and in response to determining that thesecond content item matches the first content item, determining that thesecond content item is to be removed from the server based on thepolicy.
 16. The non-transitory computer-readable medium of claim 15,wherein the first content item includes a content feed file receivedfrom a content owner for the first content item, wherein the contentfeed file includes a metadata description of the first content item andthe policy.
 17. The non-transitory computer-readable medium of claim 15,wherein the method further comprises parsing the content feed file toidentify the policy associated with the first content item, wherein thepolicy specifies an action to be performed by the server hosting thefirst content item in response to detecting content that matches thefirst content item.
 18. The non-transitory computer-readable medium ofclaim 15, wherein the policy indicates monetization options for thesecond content item that matches the first content item.
 19. Thenon-transitory computer-readable medium of claim 15, wherein the policyindicates a request to delete the second content item in response todetermining that the second content item matches the first content item.20. The non-transitory computer-readable medium of claim 15, wherein themethod further comprises determining that the second content item isreceived at the server hosting the first content item from a sourcedifferent than a content owner of the first content item.
 21. Thenon-transitory computer-readable medium of claim 15, wherein the methodfurther comprises generating a media identifier for the first mediacontent item, wherein generating the media identifier includes creatingthe frame-by-frame video signature of the first content item.